With the continuous innovation of technology, the era of national video that can be taken anytime and anywhere has arrived. Professional cameras have become necessary for many people to travel. The lens, as the core component has also entered the vision of more and more consumers. When it comes to camera lenses, many people think of famous brands such as Nikon and Fujifilm for the first time. Is there a mature Chinese lens? What’s the quality of the product? How competitive is the brand? In fact, in recent years, Chinese lens is ushering in a period of rapid development, rising against the trend under the background of pressure in the industry.
In the past, “long guns and short guns” were exclusive to professional photographers and “enthusiasts”, but with the improvement of consumption level, these equipment has also begun to enter thousands of households, and become a handy tool for people to record their beautiful life. As the core part of digital camera imaging system, the lens is known as the “eye” of photographic equipment. The quality of the lens directly affects the imaging quality. When more and more people start to buy photography equipment, people’s attention to the lens is also increasing.
The lens market has been monopolized by foreign brands for a long time, but after years of development and accumulation, the Chinese lens has emerged a relatively mature brand. Facing with multiple pressures and traditional competitive cracks in the industry, Chinese lens manufacturer seize the opportunity to rise against the trend.
In the past few decades, the market for camera lenses has been dominated by Japanese and German brands. At that time, Chinese optics lens develops slowly. The manufacturer could only produce simple small or medium aperture popularity civil lens. The plating film level is bad. The lens’ reflective are serious. That means, overall quality of the lens are terrible. After 2000s, the domestic optical industry, which started relatively late, caught up. After years of development and accumulation. Chinese lens has made great progress. The global optical lens industry is gradually shifting to China, initially breaking the original monopoly situation.
At the same time, with the “post-90″ and “post-95″ groups becoming the main force of new consumption, domestic brands ushered in a new development window. Many Chinese young people pursue quality, individuation and cost performance. They tend to buy products with stronger cultural attributes. So pursuing local culture and local products has become a trend. The “rise of Chinese products” wave has brought development opportunities to Chinese lens brands.
For many photography enthusiasts, buying Chinese lenses is a feeling, but also a realistic need. In recent years, a number of lens manufacturers have focused on non-reflective cameras (also called micro-single cameras), which have developed rapidly and seized the market share of some traditional cameras. In order to meet the current trend of camera miniaturization, lenses are being made smaller and smaller, requiring more and more precision. However, the production capacity of the original factory related lenses is not enough, the product variety is small, and the price keeps rising. Micro-single camera lovers are at a loss. Chinese and global market demand is huge, and consumers are eager for the rise of Chinese lenses. As a result, everyone could buy excellent quality, moderate price of Chinese products.
Huge consumer demand accelerates the Chinese lens market rising. In recent years, some Chinese lens manufacturers are becoming popular. In many Chinese and global exhibitions, we can see the Chinese lens showing up..
While the Chinese lenses are popular in the domestic market, the sales volume is constantly increasing. Also, the using scenarios of these lenses are increasing. Many photography enthusiasts take the initiative to speak for it, including releasing experience videos and samples on major social platforms. The influence of domestic lens is constantly expanding.
In the layout of the domestic market at the same time, Chinese lens manufacturers still actively develop overseas markets. In foreign countries, it is not only being used by amateur photographers, but also widely used by professional photographers. BBC documentary “Planet Green” and Hollywood movies have selected Chinese lenses to present unique visual effects.
Post time: Sep-09-2022
